Faculty & Research
Jinyu Zhu
Associate Professor of journalism & communication
M.A. Supervisor

Personal Profile
2003  PhD, Fudan University, Shanghai, China
Dissertation: Research on the Sustainable Development about the China Television Industry in the Context of Globalization
2000  M.A , Xiamen University, Xiamen, China
Dissertation: Research on the Application of Mass Media during Agricultural Science and Technology Communication
1995  B.S , Shandong Agriculture University, Taishan, China

Projects Hosted:
“Research on Mobilization Mechanism and Precautionary Variables of Internet Collective Action”, Funded by Liberal Art and Science Cross Fund of Shanghai Jiaotong University, 2012 to 2015
“Guidance Mechanism of Citizen Participation in NPC”, Funded by Shanghai National People’s Congress, 2011 to 2012
“Research on the Openness of NPC’S Communication”, Funded by Shanghai National People’s Congress, 2010 to 2011
“Developing of China Television Content Industry against three Networks Convergence”,Funded by Shanghai Philosophy and Social Science Fund,2010 to 2012
Zhu, Jinyu. (2014). Visible Audience---Traditional Mass media Meet Opportunities in Mobile Network Era, 2014 New Media Summit Forum
Zhu, Jinyu & Wei, xu. (2011). Empirical Study of Communication Effect about Internet Video News, Shanghai Journalism Review, 346(12),73-77
Zhu, Jinyu & Wei, xu.(2011). Study on Sustainable Development of Privately-owned Television Companies against Network Convergence Journalism & Communication.